Ruth Richter
Software Integration Pioneer & Community Leader

Ruth Richter
Co-founder & CFO, ROI Consulting
Bellevue, Nebraska
Accounting Software Industry
Leadership Bellevue Graduate
Professional Profile
“Maximizing your accounting software investment through integration and customization.”
Ruth Richter is a pioneering figure in the accounting software integration industry with over 25 years of expertise and leadership. As Co-founder and CFO of ROI Consulting, she has transformed how businesses utilize Sage 100 software through innovative integration solutions.
With a strong background in finance and business operations, Ruth has dedicated her career to helping companies maximize their accounting software investments through customized integration and automation. Her expertise in modern accounting software trends has positioned her as an industry leader.
Beyond her professional achievements, Ruth is deeply committed to community service and environmental initiatives in Bellevue, Nebraska, where she champions sustainable practices and community development.
Professional Journey
Co-founder & CFO, ROI Consulting
December 1997 – Present
Founded ROI Consulting with husband Bob Richter, developing the groundbreaking IN-SYNCH technology for Sage 100 integration. Under her leadership as CFO, ROI has completed over 1,000 integration projects, becoming a Sage Gold Level Tech Partner and recognized industry leader.
National Sales Manager, State of the Art (now Sage Software)
Prior to 1997
Managed national sales operations for the developer of MAS 90 (now Sage 100), where she gained extensive expertise in accounting software implementation and client relationships that would later inform her approach at ROI Consulting.
Upper Management, Solomon Software (acquired by Microsoft)
Prior to 1997
Held management positions responsible for channel recruitment, direct channel management, annuity sales programs and promotions, and sales operations, building a strong foundation in software sales and marketing strategies.
Throughout her career, Ruth has maintained a focus on accounting automation solutions that deliver tangible business value and efficiency improvements.
Key Achievements & Contributions
IN-SYNCH Development
Co-developed ROI’s flagship IN-SYNCH technology, enabling seamless Sage 100 integration with third-party applications. This innovative solution has helped thousands of businesses automate processes and improve efficiency.
90 Minds Membership
Active member of 90 Minds Consulting Group, a consortium of independent consulting firms. Through this affiliation, Ruth has helped educate Sage 100 partners about integration solutions and best practices.
Recognition & Awards
Named “Distinguished Alumni of the Year” by Leadership Bellevue in 2008 for her ongoing community support. Under her leadership, ROI Consulting has maintained an A+ rating with the Better Business Bureau since 2009.
Business Growth & Innovation
Guided ROI Consulting through 25 years of successful growth, including the development and launch of the ROI Connector platform in 2021, expanding integration capabilities beyond Sage 100.
Leadership at ROI Consulting
At ROI Consulting, Ruth focuses on customer experience and constantly improving the project delivery process. Her extensive background in finance and operations has helped position the company as the market leader in e-commerce integration solutions for Sage 100 users.
Company Milestones Under Ruth’s Leadership
- Co-founded ROI Consulting on December 1, 1997
- Developed IN-SYNCH technology for Sage 100 integration
- Achieved Sage Gold Level Tech Partner status
- Completed over 1,000 integration projects across the U.S. and Canada
- Expanded services to include website shopping carts, marketplace, CRM, and data warehousing integration
- Launched the IN-SYNCH Connector API in 2022
- Maintained an A+ BBB rating since 2009
- Celebrated 25th anniversary in 2022 with an updated company website and expanded services
Under Ruth’s financial leadership, ROI Consulting has maintained steady growth while adapting to evolving technology trends in the ERP systems evolution.
Community Engagement & Volunteer Work
Green Bellevue
Serves as Secretary of Green Bellevue, a non-profit organization dedicated to environmental sustainability initiatives in the Bellevue, Nebraska area.
Leadership Bellevue
2006 graduate of Leadership Bellevue and named “Distinguished Alumni of the Year” in 2008 for her consistent support of local community efforts.
Church Leadership
Serves as Treasurer at her church and worked with their Vestry to successfully submit and pass an Environmental Stewardship resolution for the Diocese of Nebraska in 2008.
Ruth’s dedication to community service reflects her belief in community leadership impact and sustainable business practices.
Education & Professional Development
Education
- University of Nebraska-Lincoln
- Graduate of Leadership Bellevue (2006)
- Graduate of Leadership Tomorrow, Orange County (1997)
Core Competencies
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“To maximize our customers’ accounting software investment through integration and customization. Our clients should not settle for a compromise when ROI can deliver the solution they need.”
– Ruth Richter, on ROI Consulting’s mission
Further Reading
Software Integration Best Practices
Learn the key strategies for successful business software integration.
Women in Executive Leadership
Explore how female executives are transforming business leadership.
Sage 100 Optimization Guide
Discover advanced techniques for maximizing your Sage 100 investment.
Environmental Initiatives in Nebraska
Learn about sustainability efforts in Nebraska communities.